Industry Insights
Buyers Have the Upper Hand in 2026, How Presentation (Not Price Cuts) Wins the Deal
Negotiating power has swung toward buyers in the majority of major U.S. markets this year, and price cuts are becoming common. But cutting prices isn't the only lever agents have. Here's why how a listing looks is doing more heavy lifting than ever, and how to use that instead of racing to the bottom on price.
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